Tavara Päivässä Pois (Remove One Item Each Day) was a hobby Facebook community dealing with stuffocation and consumption, that accidentally went viral. Each day, I would remove and recycle an item from our household and post it to the community with the question: What did you get rid of today?
The members of the community would then answer the question, which is a behaviour that promotes the content on Facebook’s algorithm. The community eventually grew to 7000 members and was sponsored by the Finnish recycling company Lassila & Tikanoja.
ROLES Concept, Visual Design & Community Management
2013-2015